Is the Business Resource Center part of your sales pitch? Do you know what it is? If not, you might be missing out on a huge opportunity.
The Business Resource Center provides free access to curated resources to support business owners in their operations and growth while saving them time, money and peace of mind. However exclusive savings, such as a free HR consultation helpline, discounted background checks and screenings, as well as signage, stationery, and promotional items, are available only to USLI policyholders and appointed customers.
By incorporating the Business Resource Center into your sales pitch, you can achieve the following:
- Sell more insurance
It introduces a unique offering that sets you apart from your competitors. It also shifts the focus from price to value at the point of sale. Moreover, you can use it as a vehicle to cross-sell and up-sell new lines of business like EPL and Cyber.
- Strengthen client relationships
By providing solutions to help your clients tackle obstacles, you bring value and are seen not just as a salesperson but as a valuable resource, which in turn builds loyalty and trust.
- Protect long-term operations and promote growth
When insureds utilize these cost-savings tools, it can increase renewal retention. In addition, providing loss control education to your clients can reduce the risk of loss and contribute to their lasting success.
Not sure how to get started? Adding the Business Resource Center to your conversations can be easy. Here are a few simple ways to do that:
- Reference the marketing flyer attached to the back of every USLI quote and policy. It summarizes all the resources and services available.
- Use the cost-savings calculator to demonstrate the potential savings on screenings and HR consultations by enter your client’s annual expenditures.
- Promote the Industry Guides to easily highlight resources specific to your client’s needs. Each guide contains a list of articles, checklists, videos and online training to help reduce the risk of loss. Explore the industry guides now:
Remember: as a USLI appointed customer, you have access to all the free and discounted resources and services as well. Leverage them to assist with your own business operations and marketing efforts. The more familiar you are with the offerings, the easier it is to sell to your policyholders!
