In today’s fast-paced and competitive marketplace, finding ways to grow and thrive is important for success. One essential tool that can make a significant difference is effective marketing. For many, finding time and resources can be challenging. To support our customers, we have created comprehensive promotional materials and resources to make marketing our products easy.
To access the below resources, log in to our broker/agent portal, select “Services” from the top navigation and then “Marketing Resources” from the drop-down menu.
Customer Toolkit and Content Resources
Providing high-quality and engaging promotional material can enhance any sale. It is even better when the material has your branding and contact information, making the products you are selling more personalized.
A few our of toolkit highlights:
- Customize promotional documents with your logo and contact information
- Create a gallery of logos and an address book for additional branding opportunities
- Access English and Spanish marketing materials created with the insured in mind
- Easily navigate to various lines of business and value-added services
- Download PDFs for your emails, social media campaigns and website
- Order printed documents for direct mail, in-person visits or displays
- Find all of our Hit Zone Underwriting Guides in one convenient location
Whether you are looking to increase brand awareness, generate more leads or provide education on coverages, our toolkit will help you accomplish your goals.
Marketing and Social Media Assistance
Every customer is unique, which is why we have compiled personalized resources to support your marketing and social media efforts. Our dedicated Corporate Communications and Design teams can work with you to develop customized marketing plans tailored to your specific needs and goals. We take the time to understand your business and how we can leverage our products and services to drive your results.
Our services are designed to make marketing quick and easy. If you are looking for stock imagery for your emails or are wanting to polish your LinkedIn profile, we have several tools that can help.
We provide consultation on creative strategies to help grow your business:
- Developing marketing materials and email blasts
- Increasing readership through thoughtful content, design and analytics
- Maintaining a consistent brand and voice
- Creating effective calls-to-action
- Developing tools and strategies to help you create social media pages and schedules
Product and Industry Marketing Support
If a campaign strategy that could benefit from a personalized touch or more depth of knowledge on a coverage or product would be helpful in your marketing efforts, connect with our Product Leaders and Product Drivers. They are ready to answer any questions, provide product knowledge, industry statistics and strategies on product positioning. Gain insights from those who are working every day to make the best possible products, as well as learn how they stay connected to the respective industries our products serve to ensure we continue to provide the coverage they need.
Marketing is a driving force that can help grow your business. If you need customized promotional material, guidance or resources to help drive your efforts, we want to help unlock additional potential for your business.
