A Brighter Future With Breastcancer.org

CEO Message
// September 5, 2019
Reading Time: 2 minutes

We all know someone who has been affected by breast cancer in some way. Whether it’s our family member, friend, neighbor or colleague who has been diagnosed, breast cancer impacts the lives of many. With the month of October upon us, we are reminded of the importance of breast cancer prevention, detection and treatment.

Many of you may have heard of our relationship with Breastcancer.org, and 2019 marks our fifth year hosting Baskets for Breast Cancer — an online auction to support Breastcancer.org‘s mission of providing information to those who have been diagnosed with breast cancer; they are the world’s leading patient-focused resource on this topic. Taking it a step further, Breastcancer.org helps to educate the public on ways to prevent a breast cancer diagnosis in the first place.

To assist with this mission, our online auction will be held from October 16-23, 2019, and anyone in the U.S. and Canada can participate by visiting pink.usli.com the day the auction opens. Last year, with your help, our auction raised more than $75,000. Many of you have already donated items, such as designer handbags, concert and sporting event tickets, weekend getaway experiences and more. Let’s make this the best auction yet!

We will also continue our 1 Month, 1 Percent, 1 Fight initiative throughout the entire month of October. This is your chance to simply do what you do best — sell insurance. We will donate 1% of all new business premium to Breastcancer.org; keep in mind that with each policy you sell, you’re making a difference.

Last year, as a result of our auction, the 1 Month, 1 Percent, 1 Fight initiative, and other fundraising efforts, we were able to donate $272,000 to the cause, allowing families the ability to make sense of a complex breast cancer diagnosis and gain access to support.  With your support, I have no doubt that we can make an even bigger impact in 2019.

I encourage you to visit pink.usli.com to read more about what we’re trying to do with Breastcancer.org and get involved in this important effort. Whether you feel passionate about donating a few dollars, bidding in our online auction or working hard to sell a few more policies in October, we truly can make a difference.

We hope you will join in our efforts this October.

Warm regards,


CEO Message