Personalized Marketing: Achieving Results
According to a recent McKinsey & Company article, “Personalization — or reaching customers with targeted messaging, offers, and pricing at just the right time — is the future of insurance marketing.” This, however, can be a daunting task, especially with all the marketing avenues available today.
The article mentions that companies of any size can benefit from personalized marketing programs, emphasizing that they can “achieve greater returns and expand their business for much lower levels of investment than nonpersonal, mass-marketing approaches.”
But is it best to contact a prospect or customer through physical mail? Email? Social media? Then, once you choose how to reach them, what do you say? With all the value-added services USLI offers, we take the guesswork out of personalization!
As an appointed customer, you have access to many resources that will help you communicate with purpose to your prospects and customers through personalization and customization. Our Customer Toolkit gives you the ability to customize marketing pieces and product-specific guides, inclusive of your company logo and contact information, all at a free or reduced cost. In addition, your company is allotted a marketing budget annually for these types of campaigns!
Should social media be your targeted communication vertical, our Social Media Help Desk offers one-on-one or group training on best practices and how to grow your following, and our team can even supply images and content to help you personalize what you post.
If you’d like to focus on physical mail and in-person marketing, our Business Resource Center provides free marketing resources and discounted stationery, merchandise and signs from partner vendors; this is a perfect opportunity to prospect at local trade shows, association events or community chamber of commerce outings.
Whatever your company’s approach to personalization is, we are here to help you grow and achieve your desired results. Contact Director of Design and Social Media Tom Pepe for more information.
As always, thank you for your support and business.
Contact Tom Pepe,
Second Vice President, Director of Design and Social Media, Team Leader | 888-523-5545, ext. 2501
Written by Salome Margvelashvili
June 6, 2019