Using Social Media for Business Success
With more than 88 percent of businesses in the U.S. using social media to promote their company, business owners are clearly using platforms like LinkedIn, Facebook and Twitter to reach their customers.
It can be tough to measure the impact of social media on a business, which is why some business owners hesitate to build a social media presence. Will it make a measurable difference in customer referrals, quotes or submissions?
Your sales efforts as an insurance professional, however, are additive and cumulative. Investing in your online social media presence can yield success when coupled with other marketing efforts. It also allows you to network and engage with your customers and meet them where they want to be met. Utilizing social platforms can make you more approachable as a business and as an insurance professional representing that business.
We are happy to offer you, our valued customers, free social media assistance through our Social Media Help Desk so you can take advantage of all the benefits of having social media for your insurance business. Whether you’re looking to dig deeper into your company’s social media pages, or build a better foundation for your own individual professional page, we can give you guidance.
Many of you have asked what has worked for us and what hasn’t, how to add more value to your social platforms and why it’s important to stay connected on social media. Our team has done a terrific job helping many of you assess and build your social media presence, and we’re always excited to share our perspective and ideas as we further develop our own online presence as well.
We invite you to connect with us on our own pages as well. By following us on LinkedIn, Facebook and Twitter, you can access many articles and posts to share with your customers. Our own USLI University also has a social media presence filled with learning opportunities for developing your team’s leadership, sales and insurance skillsets. Our Slainte fitness team also has a Facebook page that you can follow to learn more about exercise, nutrition and overall better health.
It’s never too late to start or learn something new, and we have to be ready for the next opportunity, including where social media will lead us in the future. We’re looking forward to sharing our knowledge so that we can help your business grow.