FittingIn on LinkedIn

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// June 6, 2017

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Social media is more than just a fun social platform used for liking memes and “loling” at funny cat videos. Your profile is no longer only utilized for interaction with people you know personally, but professionally as well.

With a whopping 88 percent of businesses using social media as a marketing tool, it is important to keep your profile up to date. Your profile says so much about who you are, what you do, and most importantly, what you have to offer the person looking at your profile.

Below is a list of the most common mistakes associated with LinkedIn profiles.

  1. Profile Pictures
    Profile pictures are the first thing most users look at, even before looking at someone’s name or job description. According to LinkedIn, LinkedIn users spend the most time looking through other users’ profile pictures. Use a profile picture that represents you professionally. Remembering that this is the first thing people look at as they enter your profile is key. Pro Tip: Not having a LinkedIn photograph can result in unseen messages in “InMail,” declined connection requests, and missed career or business opportunities.
  2. Your Activity
    Not everyone is aware that whenever you like, share or comment on anything via LinkedIn, it sticks to your profile for all of your connections to see. It is important to understand that not everyone has the same point of view as you when it comes to just about everything. Because LinkedIn is a professional platform, avoid taking sides with regard to sports, politics and religion; it could be off-putting to one of your connections.
  3. Your First Impression Box
    The first impression box on LinkedIn is nothing short of a first impression. It includes your headshot, name, location, number of connections, headline and summary. Let’s dive into some of the most common mistakes people make during that first impression.

    • Your name. Using your real name on LinkedIn is crucial, especially when building a professional network. It makes it easy for people to find you and also helps avoid confusion when people are trying to connect.
    • Your headline. Rather than listing your job title, write a creative headline that explains what you do.
    • Your summary. This is a great spot to describe who you are and the company you represent. Talk about yourself and share how you can help others. Avoid using bullet points as you would in a resume.

USLI Customers, did you know we have a Social Media Help Desk just for you? Available to all levels from beginners to advanced, we offer the following to our customers:

  • The latest social media news and trends
  • Development resources, tools and tips
  • Advice for various social media platforms, web analytics and online marketing tools via phone or email regarding social media for business
  • Feedback of your current social media strategy to build your social media presence

Check us out at www.usli.com/getsocial or contact Anthony Reto for more tips and tricks and to schedule your personalized Social Media Helpdesk session.

As always, thank you for your support and business.

Contact Anthony Reto,
Social Media Specialist | 888-523-5545 Ext. 2921

Written by Cindy Woods
June 8, 2017

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