Supporting Hole-in-One Contests that “Drive” Golf’s Charitable Giving

Hospitality and Liquor
// June 9, 2016
Reading Time: 3 minutes


According to the latest study by the National Golf Foundation, golf events create almost $4 billion in charitable contributions each year. The study also found that golf events had a greater national charitable impact than contributions from the MLB, NFL, NBA and NHL combined.

Golf’s contributions are growing from $3 billion in 2002 to $3.9 billion in 2011, and the effort involves 12,000 golf facilities, 143,000 events and 12 million participants annually.

In such a crowded field, every charity tournament needs to stand out and increase participation and donations. One of the biggest draws is a hole-in-one contest with an attractive prize such as a large cash award or a luxury car. Most charities cannot afford to risk losing this prize amount, so they rely on hole-in-one insurance to minimize the risk.  For an affordable premium, the charity is protected if someone is lucky enough to make the shot, and the event is still a financial success.

We offer the industry-leading Long Shot product with prize limits up to $50,000 per hole and up to four holes per event. Perhaps most important for the players, there are unlimited reinstatements, so the contest(s) does not end if one participant is successful. All players will have the opportunity to win the prize(s) on all of the eligible holes throughout the event.

USLI’s Long Shot product has the following requirements:

  • Minimum men’s tee distance is 150 yards; minimum ladies’ tee distance is 125 yards and ladies can hit from the ladies’ tee
  • For prizes up to $10,000, we require two playing partners as witnesses; for prizes between $10,001 and $50,000, we require playing partners and one independent witness (not a participant and not an employee of the insured)
  • No practice shots, mulligans or substitute shots permitted
  • No professional golfers (e.g. touring pro or club pro) permitted
  • Other contests ineligible (e.g. putting contests, basketball shots, hockey shots, etc.)
  • Rated on distance to the hole, prize amount and number of participants

We recognize the importance of the charity sponsor by offering an additional 20 percent of the prize amount to the charity if someone wins the prize.  For example, if the Juvenile Diabetes Foundation (JDF) sponsors an event with a $50,000 hole-in-one winner, USLI pays the winner $50,000 and the JDF an additional $10,000. Everyone comes out ahead!

USLI can also provide general liability and liquor liability coverage for a golf outing, further protecting the charity’s assets and fundraising mission.

With spring in full swing, now is the time for charitable golf tournaments throughout the U.S. To maximize golf’s charitable mission, our product has the industry leading features to make any event a success.

Please contact your Hospitality and Liquor Lines underwriter for more information or a quote, or get a web quote today >>

Download marketing materials for the Long Shot product >>

As always, thank you for your support and business.

JeffEstabrookWritten by Jeff Estabrook
June 9, 2016

Karen-FordContact Karen Ford,
Second Vice President, Product Team Leader | 888-523-5545 Ext. 2391