Effecting Change with Breast Cancer Education and Empowerment

CEO Message
// June 9, 2016
Reading Time: 3 minutes


One in eight women will develop breast cancer. Think about that astounding statistic; furthermore, think about the number of individuals affected by the diagnosis of that one woman. The ripple effect of breast cancer is very real in all of our lives. Our mothers, grandmothers, daughters, nieces, sisters, aunts and friends are all exposed to this devastating disease.

TomNerneyThough it’s estimated that over 246,000 new cases of invasive breast cancer are expected to be diagnosed in U.S. women in 2016, I have hope that we can effect change. Fighting to find a cure is extremely important, and properly educating women of all ages and their families is critical to the physical, mental and emotional well-being of those affected. More importantly, educating young girls on the many ways to lessen their risk of breast cancer is a strong focus for the future.

I want to empower each of you to walk with me on this journey to raise awareness over the next few months. Breastcancer.org is a nonprofit organization that executes a unique, “two-phase” approach. For many years, Breastcancer.org has been a source of guidance and comfort, providing the most reliable, complete and up-to-date information about breast cancer so that women and their loved ones can make sense of such a complex, life-changing diagnosis right when it happens. Recently, however, Breastcancer.org started working more diligently to incorporate a second component into their mission, which is to better communicate how to reduce the chance of a breast cancer diagnosis. Breastcancer.org is engaging with other organizations to perform valuable research on how an individual can reduce their probability of having breast cancer. By learning what contributes to this terrible disease, we can provide information to girls so that they can make the best decisions early on.

Only about 5 to 10 percent of breast cancers can be linked to the BRCA1 or BRCA2 genes, and testing for this gene is not widely accessible, which means the majority of breast cancer diagnoses could be attributed to other causes, such as environmental or lifestyle. To learn more about these risks and how to reduce them, visit livegreen.breastcancer.org.

By supporting this organization, we have a chance at empowering women at the initial stages of their diagnosis; at these initial stages, many women and their families feel confused, lost and hopeless. Also, they may not have all the facts available to make the best medical choices. Furthermore, by supporting Breastcancer.org, we are getting prevention research and studies into the hands of girls and young women across the globe.

Breastcancer.org’s Vice President of Partnerships and Development, Rita Lusen, was diagnosed with breast cancer in 2007 before joining the nonprofit organization. She, like many other women who are diagnosed, felt overwhelmed by her diagnosis. View the following video where she discusses how her life was changed when she found Breastcancer.org.

Together with you, we raised $210,000 for Breastcancer.org last year. For the first time, we hosted Baskets for Breast Cancer, an online silent auction, during the month of October. Because of your participation and the items you and your offices donated, we were able to view the auction as a huge success.

In 2016, we are expanding our efforts because all individuals affected by this terrible disease deserve to have access to accurate medical information. Our compassion helps Breastcancer.org reach millions of people.

Please stay tuned for upcoming information and details about our Baskets for Breast Cancer auction and other initiatives that will benefit Breastcancer.org.

If we advocate for one another and team up against breast cancer, we can make more of a positive impact than if we try to go at it alone.

Warm regards,



CEO Message